by using it instead of wood the company can cut production costs by 90%. using a special ultrastrong cardboard the company now makes a variety of products including rickshaws. the firm can now even create a room with beams, pillars, and floors all made from cardboard. >> translator: because ultrastrong cardboard is so durable, there are many different ways to use it. we hope to raise awareness of the material so its value can be better recognized. >> reporter: another company that has realized the business potential of paper is focusing on shredded paper. shredded paper used to be disposed of as refuse because the short fibers were too difficult to recycle. this company, though, developed a technology to recycle the shredded bits. they turn shredded paper into a powder and mix it with a synthetic resin for adhesion. using this technology, the company makes products such as plates, cups, and chopsticks. another advantage is that these items can be shredded and once again recycled into paper. this eliminates waste. >> translator: in march we became the first